I led the redesign for an all-female gym based in Saudi Arabia. My work included everything from developing the initial wireframes and creating the final designs, to overseeing development and implementation of the client’s vision.
I interfaced with clients and business partners in the region on a daily basis, becoming the de-facto Project Manager.
One of the main design challenges was in designing a website in both English and Arabic translations. Because Arabic reads right-to-left, that meant mirroring the designs and ensuring text worked the correct way.
Besides designing the website, I created a style guide for the whole site and each of the individual page templates to assist the developers in developing the site. I also created multiple user-flows to ensure full understanding between the client, our business partners, and ourselves.